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Target Date Analyzer · Built with Principal Financial Group

More than $75 billion in new target date assets, from software we built.

The Target Date Analyzer is a platform PlanTools designed, built, and runs with Principal Financial Group. Advisors use it to profile a plan, compare target date series on Morningstar data, and hand the committee a report built for the fiduciary file. It has driven more than $75 billion in new assets into Principal’s target date funds.

$75B+
New assets into Principal’s target date funds
5
Profiler questions
10
Report sections
2
PDFs for the fiduciary file

The software factory

An industry-leading tool, built the way we build our own.

Principal didn’t buy a license and re-label it. They worked with the team that writes PlanTools, and got a platform of their own, on our engine, at the pace of a product team.

01

Intelligence

We know retirement plans, fiduciary process, and Morningstar data. The questions the Analyzer asks and the pages it prints come from that knowledge, not from a template.

02

Experience

PlanTools has built retirement plan software in house since 2009. Principal got the team that builds our own platform, and everything it had already learned.

03

Speed, with accuracy

Phased delivery puts a working build in front of you early. Every figure is checked against its source before it ships, because speed means nothing in a fiduciary report if the numbers are wrong.

What Principal owns

Their platform. Our engine.

  • Their brand

    The Analyzer carries Principal Financial Group’s name, look, and disclosures on every screen and every PDF page.

  • Their point of view

    The Profiler’s explanations and the report’s narrative are written in Principal’s voice, from Principal’s research.

  • Their growth

    Every plan is marked as an existing client or a prospect, so advisors use the Analyzer to win new plans, not only to review the ones they have.

  • Our engine

    Underneath sit PlanTools’ data pipeline, calculations, and PDF reporting, built, run, and maintained by us.

The design experience

Five stages, from the first conversation to the next release.

Every engagement runs on the same loop. Requirements become blueprints, blueprints become work orders, work orders become verified software, and what users say becomes the next work order.

  1. 01

    Requirements

    Six documents, signed off

    We start with the business problem, the current state, the product, the people who will use it, how success is measured, and the technical constraints. Nothing is designed until those are written down with you.

  2. 02

    Blueprints

    Every screen and figure, specified

    Each feature becomes a blueprint: the screens, the filters, the calculations, the data fields behind every number, and the PDF page it prints on.

  3. 03

    Work orders

    Phased, visible, dated

    Blueprints break into work orders, grouped into phases. You see what is in progress, what is in review, and what ships next, with a working build to click through as each phase lands.

  4. 04

    Build and verify

    Checked against the source

    The team that builds PlanTools engineers it in house. Every figure is checked against its source data and its blueprint before release, because a fiduciary report that is almost right is wrong.

  5. 05

    Launch and listen

    Feedback becomes the next release

    Once advisors are using it, what they ask for and where they get stuck is captured, written up, and turned into the next work order. The loop does not close at launch.

You can trace every figure back to the decision behind it.

Each requirement is written with you, in plain language, with the tests it has to pass. The blueprint names the data behind every number and the page it prints on. The work orders show what is done, what is in review, and what comes next.

Nothing is a black box. When a committee asks where a figure came from, the answer is already written down.

Design workspace

Target Date Analyzer

Requirement · REQ-11

Compare glide paths across target date series

  • Plot % equity from 50 years before retirement to 30 years after
  • Starting equity, equity at the target date, and ending equity for each series
  • Roll-down begin and end age, and whether the path is to or through retirement

Blueprint · BP-11

  • Source: Morningstar glide path data, by vintage
  • Output: report page 11, chart and seven-column table

Work orders · Phase 2

  • WO-41Import glide path data by vintageDone
  • WO-42Chart and table on the report pageDone
  • WO-43Verify against prospectus glide pathsIn review
Illustration of one feature traced from requirement to blueprint to work orders.

The user journey

From a plan to a committee-ready report in four steps.

Advisors sign in to the Analyzer under Principal’s brand. Each step builds on the one before, and every plan stays on the dashboard to update, re-profile, or regenerate.

  1. Step 01

    Set up the plan

    Plan name, asset and participant range, who requested it, the as-of date, and whether the plan is a client or a prospect.

  2. Step 02

    Profile the plan

    Five questions about the participants and the sponsor’s views, each with the reason it matters and what the answer points toward.

  3. Step 03

    Compare series

    Filter every target date series and share class, then choose the ones to compare, with the Profiler’s answers applied if you want them.

  4. Step 04

    Generate the PDFs

    A comparison report built on Morningstar data, and the Profiler’s conversation guide, ready for the plan’s fiduciary file.

Step 02

The Profiler turns a conversation into criteria.

Five questions about the participants and the sponsor’s views. Each answer shows what it points toward, and why the question matters, so the advisor can walk a committee through it in the meeting.

The sample’s answers
DemographicsLong-dated portfolios
Savings balanceA moderate glide path
Acceptable volatilityModerate, 40% – 49% equity
Manager diversificationA single-manager framework
Active / passiveA predominantly passive framework

Target Date Profiler

Question 3 of 5

Acceptable volatility

Which of the following describes the plan sponsor’s view on the amount of acceptable volatility for participants within the retirement plan?

What this indicates

Responses indicate a tolerance for risk which may correspond with a glide path based on the following general ranges as defined by the equity exposure at normal retirement date:

Moderate, equity exposure 40% – 49%

Why it matters. Participants aren’t always adept at assessing their own risk tolerance. How they react to volatility gives a reasonable picture of it.

Illustration of the Profiler. Choose an answer to see what it indicates. The wording follows the Principal Target Date Analyzer.

Step 03

Every series, narrowed to the ones that fit.

Eight filters narrow the universe of target date series and share classes: to or through retirement, vehicle, equity risk, share class, manager diversification, active or passive, performance, and product history.

Apply the Profiler’s answers to start from the plan’s criteria, then choose the series to compare and generate the report.

Target date analyzer filters

Sample Plan

Fund name

  • Glide path – to / through
  • Vehicle type
  • Glide path – equity risk
  • Share classes / rate levels
  • Manager diversification
  • Active / passive
  • Performance
  • Product history

Every filter narrows the series available. Profiler answers can be applied here.

Share classes selected

6 series

  • 01Principal LifeTime Hybrid CIT Z
  • 02American Funds Trgt Date Retire R5
  • 03Fidelity Freedom K
  • 04T. Rowe Price Retirement R
  • 05TIAA-CREF Lifecycle Index Inst
  • 06Vanguard Target Retirement Inv
Generate report
Illustration. The six series selected are the ones in the sample report.

The output

Two PDFs, ready for the fiduciary file.

A Target Date Series Comparison Report on Morningstar data, and the Profiler’s conversation guide. The samples below compare 6 series as of June 30, 2018.

The comparison report answers the questions a committee is expected to ask.

It opens with the Department of Labor’s target date fund tips, then works through what each series holds, how its glide path moves, who manages it, how it has performed and at what risk, and what it costs.

What the report covers
SectionPages
Introductionp. 3
DOL target date fund tipsp. 4
Asset class selectionp. 5 – 10
Glide pathp. 11 – 12
Implementationp. 13 – 14
Return and riskp. 15 – 81
Holdings analysisp. 82 – 89
Operationsp. 90 – 94
Important notesp. 95 – 97
Glossaryp. 98 – 99

Glide path structure

Report page 11 · June 30, 2018

Principal LifeTime Hybrid CIT ZOther series
0%25%50%75%100%50403020100-10-20-30
Years until retirementYears after retirement
SeriesStartAt targetEndRoll-down ages
Principal LifeTime Hybrid CIT Z91%45%20%25 – 80
American Funds Trgt Date Retire R591%46%26%35 – 95
Fidelity Freedom K90%53%24%40 – 80
T. Rowe Price Retirement R90%55%20%40 – 95
TIAA-CREF Lifecycle Index Inst95%51%40%25 – 75
Vanguard Target Retirement Inv90%50%30%40 – 75
Drawn from the sample report’s glide path table. The table is exact; the curves between its figures are simplified.

More from the comparison report

Sample · June 30, 2018

What each series holds, who manages it, how each vintage has performed against its benchmarks, and what it costs, drawn from the sample report’s figures.

Asset class selection

Report page 5 · June 30, 2018

Asset classPrincipalAmerican FundsFidelityT. Rowe PriceTIAA-CREFVanguard
Fixed income
CashHeldHeldHeldHeldNot heldHeld
Short-term bondHeldHeldHeldHeldHeldHeld
Intermediate-term bondHeldHeldHeldHeldHeldHeld
Long-term bondHeldHeldHeldHeldHeldHeld
High-yield bondHeldHeldHeldHeldNot heldNot held
Treasury inflation protectionHeldHeldHeldHeldHeldHeld
Emerging market debtHeldNot heldNot heldHeldNot heldNot held
Equities
U.S. large capHeldHeldHeldHeldHeldHeld
U.S. mid capHeldHeldHeldHeldHeldHeld
U.S. small capHeldNot heldHeldHeldHeldHeld
Non-U.S.HeldHeldHeldHeldHeldHeld
Emerging marketsHeldHeldHeldHeldHeldHeld
Real assets / alternatives
Real assetsHeldNot heldNot heldHeldHeldNot held
Alternative strategiesNot heldNot heldNot heldNot heldNot heldNot held
From the sample report’s asset class page. A dot marks at least 2% exposure in at least one vintage.

Operations summary

Report page 90 · June 30, 2018

SeriesSinceExpense vs. categoryAssetsTenure
Principal07/20090.30% / 0.80%$36.50bn8.99 yrs
American Funds02/20070.44% / 0.80%$101.09bn11.42 yrs
Fidelity10/19960.57% / 0.80%$187.00bn7.08 yrs
T. Rowe Price09/20021.18% / 0.80%$133.03bn15.76 yrs
TIAA-CREF09/20090.10% / 0.80%$14.92bn8.75 yrs
Vanguard10/20030.14% / 0.81%$248.64bn5.35 yrs

Net expense of the share class selected, against the Morningstar category average (the tick). Assets under management in billions; tenure of the longest-serving manager.

From the sample report’s operations summary. The portfolio manager listing is left out.

Manager diversification

Report page 14 · June 30, 2018

Affiliated managerUnaffiliated manager
  • Principal LifeTime Hybrid CIT Z23 managers
    72%28%
  • American Funds Trgt Date Retire R51 manager
    100%0%
  • Fidelity Freedom K10 managers
    95%5%
  • T. Rowe Price Retirement R3 managers
    100%0%
  • TIAA-CREF Lifecycle Index Inst1 manager
    100%0%
  • Vanguard Target Retirement Inv1 manager
    100%0%
Shares read from the sample report’s chart and rounded to the nearest percent.

Performance, 3 years

Report page 15 · June 30, 2018

PrincipalOther seriesS&P Target Date TRMorningstar Average
4%6%8%10%2020203020402050
Investment2020203020402050
Principal LifeTime Hybrid CIT Z5.96%7.28%8.24%8.89%
American Funds Trgt Date Retire R56.16%8.10%9.50%9.85%
Fidelity Freedom K6.46%7.86%8.73%8.73%
T. Rowe Price Retirement R6.13%7.34%8.09%8.28%
TIAA-CREF Lifecycle Index Inst5.99%7.29%8.54%9.07%
Vanguard Target Retirement Inv6.08%7.19%8.14%8.40%
S&P Target Date TR5.91%7.23%8.26%8.75%
Morningstar Average5.07%6.48%7.46%7.83%
Three-year returns by vintage, from the sample report. The peer group ranges it draws behind each vintage are left out.

The second PDF

The Profiler’s conversation guide.

Every question, the answer given, and what it indicates, printed as a guide the advisor can leave with the client. Under each question, the guide explains why it matters in selecting a target date series.

Target Date Profiler

Conversation guide · Sample

  1. 1

    Does your participant base have a concentration in terms of age?

    18 – 35

    Your answer indicatesA preference toward evaluating long-dated portfolios.

  2. 2

    What is the average savings balance of the plan participants?

    $50,000 – $250,000

    Your answer indicatesWith question one, a preference toward a moderate glide path.

  3. 3

    Which of the following describes the plan sponsor’s view on the amount of acceptable volatility for participants within the retirement plan?

    Medium

    Your answer indicatesA tolerance for risk that may correspond with a moderate glide path.

  4. 4

    Do you believe it is important to provide participants with exposure to a variety of investment managers?

    No, manager diversification is of minimal concern

    Your answer indicatesA preference toward a single manager framework.

  5. 5

    What does the appropriate plan fiduciary believe is more important – achieving performance near that of the broad market, at the lowest investment expense possible, or having more potential to outperform the broad market with a reasonable level of added investment expense?

    Near the broad market, at the lowest expense

    Your answer indicatesA preference toward a predominantly passive framework.

The guide closes by asking the client to save it, and the series research, in the plan’s fiduciary file.

Drawn from the sample conversation guide. Questions and indications follow its wording; the explanation printed under each question is left out.

What could we build for you?

Asset managers, recordkeepers, and national advisory firms bring us the tool their advisors need. We design it with you, build it on our engine, and run it under your brand.